Q Week 3: Written Assignment (Assets/Rights Components) Student Name: __________________ Please complete Week 3 Reading Assignment before you start this written assignment In Week 4, you will present a sponsorship proposal. You will assume a sales manager of a sport organization and you will develop a proposal to be presented to your chosen “for-profit” prospect/organization such as Nike, Pizza Hut, or Pepsi (you must not choose a nonprofit organization such as a youth football club, a foundation or a charitable organization). During week three (3), your group must decide what sports property you will represent. You can choose a professional sport team (e.g., Dallas Cowboys), a college athletics department (e.g., Marquette University), or a minor league sport team (e.g., Providence Bruins). You should not choose a sports facility (e.g., TD Garden) or a nonprofit sport organization such as Boys and Girls Clubs of America. I will explain why later. 1. What is your chosen sport property? Briefly introduce the organization below. 2. Research the sport organization and identify the organization’s sponsorship assets. Identify at least 5 tangible assets (whose values are easily quantifiable) and 5 intangible assets (whose values are difficult to quantify). Tangible assets Example: Stadium Your example below 1. 2. 3. 4. 5. Intangible assets Example: Team history. (I know it is not easy to identify intangible assets; just try your best) 1. 2. 3. 4. 5. 2. Develop and produce at least 10 sponsorship rights components derived from the tangible and intangible assets identified above. • Be specific when you describe the rights components (examples below) o The right to air a 30-second commercial on video board, a total of two times, first before the game and second during the half-time (rather than just stating “advertising on the video board”) o The right to 12 Complimentary VIP tickets and 30 Club Seats tickets per game (rather than just stating “free tickets”) o Please feel free to do this assignment with the assumption that fans are allowed for the season. *You are coming up with your own list of rights components. Don’t explain who are current sponsors of your chosen property and what rights components the sponsors have received. Just focus on the property-owned assets, and draw out as many rights components as possible from those assets. You might come up with an untapped asset and rights components.